Round Up for Charity

Change Within Reach Program

Our Change Within Reach program gives Co-op shoppers the chance to contribute to community organizations in a way that does not break the bank but cumulatively makes a huge impact. Each month a local non-profit organization is featured as the program’s recipient to receive one hundred percent of the funds raised over the course of that month. It is anticipated participating organizations could receive donations of $1,000-$2,000.

Shoppers donate by allowing their purchase amount to be rounded up to the next highest dollar. Since the program started in April of 2014, Natural Harvest shoppers have raised over $113,500 for local non-profit organizations; in 2020 alone over $14,600 was raised.

Your Co-op would like to extend a huge THANK YOU to Co-op Shoppers for your continued donations and overall support of the program and another huge THANK YOU to the local non-profit organizations for the critical work they do to serve the Mesabi Iron Range Community!

Recipients for 2022 have been selected.

The 2022 Change Within Reach applications have been reviewed. Letters announcing the selected recipients were mailed out on 10/7/21 to every group that applied, the recipients are also listed below. With the influx of applications received we do our best to diversify the recipients selected from year to year. Those not selected are encouraged to apply again.

Are you affiliated with a local non-profit organization that would benefit from this program?

The application process for 2023 will open sometime in January 2022, check back here for details.

Change Within Reach Round-Up Program Eligibility:

  • Your group must be a 501(c)3, 501(c)4 or other designated non-profit organization
  • Your organization must serve the local Mesabi Iron Range community directly
  • Your organization must be religiously and politically neutral
  • Your organization must be non-discriminatory on the basis of any legally recognized category including but not limited to race, creed, gender, national origin, age, sexual orientation, marital status, or physical disability

Current Recipient

The Angel Fund of Northeastern Minnesota

December donations will be used to support Minnesota residents who have been diagnosed with cancer.

Funds will help provide medical supplies, grocery assistance, transportation, and more.

Learn more about The Angel Fund.


2021 Recipients

  • January: Range Regional Animal Rescue
  • February: Virginia Community Foundation
  • March: Quad City Food Shelf
  • April: Mesabi East Environmental Education Center
  • May: Ely’s Historic State Theater
  • June: Growing Together Community Gardens
  • July: Greenhaven Inclusive Community Playground
  • August: Friends of the Lake Vermilion Trail
  • September: United Way Buddy Backpacks Program
  • October: NHFC Microgrant Fund
  • November: VinE (Volunteers in Education)
  • December: Angel Fund

2022 Recipients

  • January: Howard Wagner Trails Club
  • February: Range Mental Health Center’s Project Warmth
  • March: Quad City Food Shelf
  • April: Contented Critters
  • May: Iron Range Off-Road Cyclists
  • June: Friends of the Greenhouse
  • July: Rutabaga Project Food Forest
  • August: Care Partners
  • September: Advocates for Family Peace
  • October: NHFC Microgrant Fund
  • November: Precious Paws
  • December: Project Care Free Clinic

November Change Within Reach Recipient

In November 2021, our customers donated $1,771.68 to Volunteers in Education!

Volunteers in Education works to provide tutoring services, technology access, and other support for our local schools. Learn more about VinE’s mission here.

Thank you for supporting our local students’ futures!

Find Us

732 N. 4th St.
Virginia, MN 55792


CLOSED 12/4/21 | M-F: 8AM-7PM | Weekends: 9AM-6PM | Holiday Hours

Thursday, Dec 2: 8AM-6PM

Christmas Eve: 8AM–2PM
Christmas Day: Closed

New Year’s Eve: 8AM–5PM
New Year’s Day: Closed

Let's Get Social
Website Design & Development by W.A. Fisher Co | Report Problems